sbs_shopsmallNewton, NC – The Downtown Newton Development Association will participate in the sixth annual Small Business Saturday on Nov. 26 to support small businesses in Downtown Newton.

Founded by American Express in 2010, Small Business Saturday is a day to celebrate the small businesses that help support their neighborhoods and is held every year on the Saturday after Thanksgiving. Now in its seventh year, Small Business Saturday has been embraced as part of the holiday shopping tradition as each year shoppers, businesses and public officials come together to “Shop Small” and show their neighborhood pride.

Understanding the important contributions small businesses make to their communities, the Downtown Newton Development Association is pleased to announce its continued participation in Small Business Saturday and the Neighborhood Champion program.

On Nov. 26 from 10 a.m. to 4 p.m., the greater Catawba County area is encouraged to take part in the Small Business Saturday event in Downtown Newton. The event will feature Shop Small freebies, merchant deals, and chances to win great prizes provided by Downtown Newton merchants. Shoppers can stop by to support local businesses and receive Shop Small giveaways like tote bags, buttons and balloons.

“Downtown Newton is the heart and soul of our community and the businesses that call it home do so to better our city,” Newton Main Street Program Manager Shannon Johnson said. “These are your neighbors, and shopping small supports continued development of our beautiful downtown. Come to Downtown Newton to experience real hometown hospitality.”

American Express created the Neighborhood Champion program to help rally communities around Small Business Saturday and is working alongside numerous business organizations to support local Small Business Saturday celebrations throughout the country. Participating organizations include the Association of Chamber of Commerce Executives, the American Independent Business Alliance, the International Downtown Association, The Latino Coalition, the National Main Street Center, the U.S. Black Chambers, Inc., and the U.S. Chamber of Commerce.