Hickory – Along a newly remodeled Downtown Hickory comes a new logo for HDDA. The HDDA held a contest for a new logo in the summer of 2022 and received a number of excellent entries. After narrowing the field, the final three entries were sent to the Board of Directors for the final vote. A design by Patrick Westmoreland of Hickory was chosen for the new look to represent the Hickory Downtown Development Association!
Patrick Westmoreland was born and raised in the Hickory area. In 2007, he received a BFA from Appalachian State University, and has been working since as an artist and graphic designer.
In 2018, he founded Reverie Media so I could work directly with clients to help them fully-realize their brands and corporate identities.
The Hickory Downtown Development Association (HDDA) is a private, non-profit 501(c)6, member organization with a volunteer Board of Directors representing a broad cross-section of property owners, business owners, and citizens-at-large.
HDDA is a member of the North Carolina Main Street program with the purpose of stimulating economic development and community improvement within the context of historic preservation. HDDA addresses issues in areas of physical design, promotion and events, and business development within the boundaries of the downtown commercial district.