Hickory – The Catawba Valley Community College (CVCC) Small Business Center will host a no-cost “Increase Your Revenues/Sales via Digital Marketing” class on August Tuesday, 24, 5:30 PM – 6:30 PM. NOTE: this is an in-person workshop and not available online.
Speakers: Ron Elmore, NC Small Business and Technology Development Center and the Hickory Hub.
If your business is B2B or B2C, and your goal is to increase revenues and profits, then you MUST invest in a digital marketing strategy and plan. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. Marketing has always been about connecting with your audience in the right place and at the right time. Today, in addition to traditional marketing methods, you need to connect with the members of your target market where they are already spending time: on the internet. Digital marketing consists of the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From your website to your business’s online branding assets—digital advertising, email marketing, online brochures, and beyond—there’s a spectrum of tactics that fall under the umbrella of “digital marketing.” Each attendee will receive a FREE 45-page, Digital Marketing Guide, with FREE follow up coaching available. This program is part of our “Digital Happy Hour” series…please join us at 5PM for networking and socializing at the Hickory Hub.